Bored? Here’s some recommended reads for the weekend:

• Seven tips on how to run a successful community
  Fortuitous has compiled some great advice for anyone running an online community. It’s mostly aimed at social networks or forums, but can be applied to any site that has a community element.

  These include:

  1. Take emotion out of decisions
  2. Talk like a human, not a robot
  3. Give people something they can be proud of
  4. Bring users in during community decisions
  5. Moderation is a full-time job
  6. Metrics spread the work out
  7. Guidelines not rules   

• 101 Web Marketing Ideas and Tips
  This is a pretty old article (October 2006), but if you haven’t come across it - then it’s definitely worth worth taking the time to read.

  Includes stuff about affiliate marketing, using RSS and Newsletters to your benefit, information about Link Baiting & Link building. Covers social media and blog marketing. How important is Design, Content, Accessibility and Usability.

• Web2.0 in India - A Marketers Perspective
  Web2.0 in India, is slowly but steadily gaining some pace. Sameer Khandelwal, Group Head Business Development from Position2 believes “The advent of always-on computing and web 2.0 applications has enabled the Internet as our desktop. From photo-sharing to online spread-sheets, Indian’s are embracing the paradigm shift of web 2.0 applications. YouTube has over 88,500 videos for the search tag ‘India’, 52,400 for ‘desi’, from ‘desi superman’ in Punjabi to ‘english babu desi mem’ in Hindi. This analogy is repeated across popular web 2.0 sites with India-related user-generated content”. Read More….

• Online Status of PORN in India
  Did you know porn is officially banned in India?
  Did you know 266 new porn sites appear on the Internet everyday?
  Did you know every second 28,258 people are viewing pornography?
  Did you know Delhi and Chennai are the 2 most ‘Sex’ inquisitive cities in the world?

  For all this and more, be sure to check out this post.

• Makkad Man? Your Desi Spiderman
  Well this is not really something to read but something to see.
  
  
  But here’s something to ponder on:
  Makkad Man is a typical example of an Agency (WebChutney in this case) having an idea and forcing it on a client – in this case, just to impart some ‘desi’ flavour.
  You might like the flash work but it might not make you visit the site being advertised.

  We’ve talked about DesiMartini earlier – and frankly we are not impressed at all.

  Anyways here’s an Alexa comparison of MakkadMan vs DesiMartini:
  
  Funny isn’t it? MakkadMan seems to be a hit. It has brought hardly any value to the client, the agency gets applauded.

Have a great weekend. Cheers!

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