Virgin Mobile to enter India in Collaboration with TATA Tele

By Gautam Bhatia • May 17, 2007

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The worlds fastest growing telecom company is entering the Indian market in partnership with the Tata group telecom arm.

It is to be a 50-50 partnership. Virgin will exclusively license the Virgin Mobile brand and technology expertise in the area of value-added services (VAS) and handsets to TTSL. This will allow TTSL to use Virgin’s core expertise in marketing and service innovation to create offerings mainly targeted at the youth segment.

Virgin’s innovative VAS offerings include video calling, where the user can see the person she’s talking to, video clips of celebrity interviews, film snippets, comedy clips besides games and a vast coverage on news and sports. For this new Joint venture, UK-based global executive search firm CHR Global has been assigned in recruiting staff.

Virgin is the world’s first MVNO (Mobile Virtual Network Operator) company. MVNO’s are not permitted in India therefore they enter in partnership with an existing company in the region which provides the network infrastructure. Virgin has been very successful.

It looks like a good competition between the cellular service providers like Bharti, Hutch, Rcom, and now TTSL.

BTW they are also in search for a CEO, [if any one needs me just leave a comment ;-)].

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