You are browsing the archives of 2007 April.

If you haven’t already been a witness to the recent timesjobs and naukri battle with regards to number of active resumes which started with their campaign "everyone is quitting naukri" and their claim of being the No.1 jobsite its about time you started reading stuff online!
The mud slinging and tall claims of both these jobsite giants have been [...]

Indian railways is changing - and we hope it is for the better!We didn’t really have the best of experiences in a recent trip we made to Kanpur.
The Indian Railway Catering and Tourism Corporation (IRCTC) will be very shortly launching a separate travel portal within its existing www.irctc.co.in that will give travel destinations, hotels and [...]

Just read these numbers from an article and it seems like VC money is overflowing.. In 2006, venture capitalists (VCs) struck 30 deals worth a total of $200 million most of which went into Internet and mobile phones that are expected to boom in India. In comparison, VCs invested a total of only $36 million in [...]

18th March, 2007: Orkut demographics revealed - 13.57% of the nearly 47 million registered users on Orkut, were from India.
31st March, 2007: Orkut demographics revealed - 13.79% of the nearly 49 million registered users on Orkut, were from India.
16th April, 2007: Orkut demographics reveal - 14.05% of the nearly 51 million registered users on [...]

Well I just talked about how something like ice cream has been taken to the interactive platform, here I’d like to talk about a TV campaign which could have definitely used the internet medium to achieve greater sales.

I’ve seen this AD almost 20 times on TV in the last 2 days. At first I [...]

The latest product from the HLL stable to use the interactive mode of advertising is the Cornetto – with the SpillUrDil site.
Well the first thing once on their site which jars your ears is the repetitive 5 second sound clip. The rest seems pretty cool – they’ve got a little zone set up [...]

Well now you can blog in hindi on Blogger and the coolest thing is this…
Ab aap hindi mein blog kar sakte hai directly converts to
‘Now you can easily publish your thoughts, experiences and even your favourite Bollywood songs in Hindi’, says Google.
For details on how to use this feature on blogger, click here. Its [...]

Well how much money does Google have? Definitely a lot. There latest acquisition is that of DoubleClick for $3.1 Billion! That is almost double the amount they shelled out for YouTube.
Microsoft was reportedly in a bidding war with Google for DoubleClick. Google will get access to DoubleClick’s extensive network and the advertising software [...]

The Webby Awards, the leading international honor for the Web has nominated Tribal DDB India’s “Protected Entry” for MTV India as the Best Interactive Advertising Work of 2007.
We had blogged about this campaign way back on November 30th, have a look.
Protected Entry was created in collaboration with MTV India to promote the cause [...]

In an attempt to go beyond page views and visits, web stats company Compete introduced "Attention metrics". The reason is that interactive Web page technologies such as Ajax and Flash - not to mention online video - are making simple page views and visits increasingly outdated. With Ajax for example, information on a webpage can [...]

There used to be a time when the youth aspired tobe either a doctor or an engineer. Then came the management schools and their fat salaries which created a shift in people’s preference and made Management a buzz word.
So what could be the next shift? Or the next in thing in education? Well i dont [...]

Mundu IM the worlds first IM for mobile phones that provides a cross conference capability for users across messenger services like AIM, MSN, ICQ & YAHOO through a single chat window.  Users can also share files over their mobile phones using the messenger. Users can take pictures form their mobile camera and share them with [...]

MediaPost reports that the entire search marketing industry is poised to grow and search spending is growing.
Jupiter Research finds that 26% percent of companies with annual revenues of $50M or more “plan to increase spending on search engine marketing by more than 25% this year.” Another 28% of those companies will increase their SEM [...]

Starting a corporate blog in a big company is not easy. you got to deal with lot of bureaucracy, politics between different departments and offices.
Fred Vogelstein wrote an interesting case study on "Microsoft’s blogging initiative channel 9" at wired.com
According to the author the goal of the blogging initiative is to Reestablish Microsoft as a [...]

It wouldn’t be wrong if last year was called the year of the travel portals. As more than a dozen travel portals were launched and almost half a dozen got funded.
Among all the travel portals the ones like Yatra, Makemytrip, Travelguru, Cleartrip and Ezeego1 have a lot of muscle power due to the funding and backing [...]