You are browsing the archives of 2007 April.

Mobile manufactures like Nokia, Motorola, LG, Samsung etc. have started to reach out to the Indian villagers trough Mandi’s, Haats (unregulated markets) etc as their on-ground activity to attract the villagers towards their handsets.
I think it’s about time they did so, considering 70% of the Indian population are from the rural areas. The rural market [...]

So how big is the blogosphere?
Discover magazine says:
The blogosphere is the most explosive social network you’ll never see. Recent studies suggest that nearly 60 million blogs exist online, and about 175,000 more crop up daily (that’s about 2 every second). Even though the vast majority of blogs are either abandoned or isolated, many [...]

Movies and internet go a long way back. Since the time the internet started movies and movie related content has been a prime attraction for users on the internet. So its no surprise to see that movie affiliated branding is being done on the internet. But the one which is soon to happen is an [...]

The recently concluded web 2.0 expo held in San francisco had many announcements but some were far more noteworthy than the others. The most noteworthy was one by  Web audience measurement firm Hitwise. Hitwise stated that only 0.16 percent of Youtube’s (the video sharing giant wich was bought over by google) traffic is uploading videos [...]

Thought of aggregating and posting some interesting reads that I’ve come across off late:

The Economist has a must-read article which talks about social media sites are finally overtaking porn sites!It talks about how ever since the internet kicked off - porn became widely and easily available. It goes on to talk about how social-networking sites [...]

We have been working on a rather interesting research – where we have been tracking online youth behaviour in social networking communities.
Some facts revealed from the current Orkut research:7.67% users delete their scraps regularly.Well the reasons may vary from person to person.
Possible reasons?Too avoid unknown people from snooping around and reading their scraps and getting [...]

We recently blogged about the SpillUrDil campaign by Cornetto and have decided to come out with an India Advertising 2.0 series, where we will review what traditional companies are doing in the online space. I’ll be adding my 2 cents here and there…t
In this post we’ll look at the online initiatives taken by HLL. [...]

 
Travelmartindia India’s first E-commerce Travel portal has recently launched a service that allows customers to Search, Book and make Payment of Airline tickets using sms on mobile phones. Users can also check their status online and can subscribe for latest and best deals available directly on their handset.
The New service provided is in collaboration [...]

What will be the effect of your online presence on your sales and brand??
Just go to Google and type "videocon India". the second link you see is a complaint by a customer about the pathetic service he received from a videocon dealer..I believe at least 90% users who visit videocon website don’t know the URL [...]

We first covered Burrp.com back in August when they launched their Mumbai channel.
What is Burrp?Well it can be defined as a social sharing site for hang-outs!
Their site says:"burrp! is an online platform where you can search and review local businesses, such as restaurants, bars, nightlife, juice centres, paan shops, bakeries, etc…."
Well the guys at burrp [...]

StumbleUpon had been rumored to be in acquisition discussions since quite a while. Recently talks had heated up again, with Google, AOL and eBay as potential suitors. A source with knowledge of the deal now says the company has signed a term sheet with eBay to be acquired. The price is somewhere between $40 - [...]

Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture
more on the survey at accenture.com
"Traditional, established content providers will have to adapt and develop new business models in [...]

CAT is the annual aptitude test conducted by the IIM’s for admission to their prestigious post graduate programs in Management. A whole lot of other institutes such as MDI, SP Jain, MICA etc use the CAT score as a parameter for admissions to their respective courses. The Symbiosis group similarly conducts SNAP and the Xavier’s [...]

I was talking to a not so net-savvy group of friends yesterday and was really surprised at their ignorance. As the conversation shifted to the internet, I got complains like – checking e-mail is so painful and complaints about the enormous amount of spam they receive in their traditional email ids which are more than [...]

Not too long ago we posted about Big Adda the social network by Reliance Entertainment which was asking users to choose their favourite logo. (Its already got over 41000 votes and has also started blogs for its users).
So its not only social networking thats big on Reliance’s agenda, its also home entertainment through DVD rentals (Dvd [...]