Mapping the Blogosphere

So how big is the blogosphere? Discover magazine says: The blogosphere is the most explosive social network you’ll never see. Recent studies suggest that nearly 60 million blogs exist online, and...
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The internet spins its web around Spiderman 3

Movies and internet go a long way back. Since the time the internet started movies and movie related content has been a prime attraction for users on the internet. So its no surprise to see that movie...
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Web 2.0 high on viewership but low on participation!

The recently concluded web 2.0 expo held in San francisco had many announcements but some were far more noteworthy than the others. The most noteworthy was one by  Web audience measurement firm Hitwise....
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5 Recommended Reads for the Weekend

Thought of aggregating and posting some interesting reads that I’ve come across off late: The Economist has a must-read article which talks about social media sites are finally overtaking porn sites!It...
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Youth behaviour on Orkut – Users deleting scraps

We have been working on a rather interesting research – where we have been tracking online youth behaviour in social networking communities. Some facts revealed from the current Orkut research:7.67%...
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India Advertising 2.0 – Part 1

We recently blogged about the SpillUrDil campaign by Cornetto and have decided to come out with an India Advertising 2.0 series, where we will review what traditional companies are doing in the online...
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Search, Book & Pay for Airline tickets from your mobile

  Travelmartindia India’s first E-commerce Travel portal has recently launched a service that allows customers to Search, Book and make Payment of Airline tickets using sms on mobile phones....
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Local online presence of MNC’s and global brands

What will be the effect of your online presence on your sales and brand?? Just go to Google and type "videocon India". the second link you see is a complaint by a customer about the pathetic...
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The Burrp’s getting louder and getting revamped too!

We first covered Burrp.com back in August when they launched their Mumbai channel. What is Burrp?Well it can be defined as a social sharing site for hang-outs! Their site says:"burrp! is an online...
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eBay to acquire StumbleUpon, Google launches direct competitor

StumbleUpon had been rumored to be in acquisition discussions since quite a while. Recently talks had heated up again, with Google, AOL and eBay as potential suitors. A source with knowledge of the deal...
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Mainstream media sees User generated content as TopThreat : Accenture

Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released...
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Too many players chasing the CAT? (A review of CAT/MBA related websites)

CAT is the annual aptitude test conducted by the IIM’s for admission to their prestigious post graduate programs in Management. A whole lot of other institutes such as MDI, SP Jain, MICA etc use...
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The Best Things In Life Are Free, at least on the Web!

I was talking to a not so net-savvy group of friends yesterday and was really surprised at their ignorance. As the conversation shifted to the internet, I got complains like – checking e-mail is...
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Reliance thinking BIG with BigFlicks.com!

Not too long ago we posted about Big Adda the social network by Reliance Entertainment which was asking users to choose their favourite logo. (Its already got over 41000 votes and has also started...
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Job portals.. is it just about the numbers?

If you haven’t already been a witness to the recent timesjobs and naukri battle with regards to number of active resumes which started with their campaign "everyone is quitting naukri"...
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Railways getting extremely Net-Savvy. Pizza delivery in trains soon!

Indian railways is changing – and we hope it is for the better!We didn’t really have the best of experiences in a recent trip we made to Kanpur. The Indian Railway Catering and Tourism Corporation...
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