AOL Launches in India.. Are you excited?
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AOL unvieled its India focussed english portal today www.aol.in. So this is what the website has to offer Firstly AOL India provides the renowned AOL Messenger also know as AIM and free e-mail. It also as content channel like News related to india. Also as this portal is focussed on India how can it be complete without a comprehensive coverage of Cricket and Bollywood. There is also coverage of Hollywood, International Music and ringtones and India has one of the fastest growing mobile markets. AOL India also has some special channel for Kids and students and also some advice from Gurus from around the world.
Its no surprise to see that AOL is here.. (Im actually thinking why are they so late to focus on India??) Considering that they cited a report by Kaufman Brothers which states that India market had about 45 million Internet users in a population of 1.1 billion at the end of 2006. (that makes india 5th largest internet market)
The report projected the region’s Internet usage could double to 94 million by 2008 and triple to 147 million by 2010.
AOL also agreed that India was one of the fastest growing internet market as well, "India is one of the world’s fastest-growing online markets and our India portal will help us compete for users and advertisers in this important region," Ron Grant, president and chief operating officer of AOL, said in a statement ahead of the official launch in Bangalore.
Now the question is am i excited? Not really AOL has come to India with nothing path breaking except its brand name. I tried signing up fo the email but for some reason (maybe i was using firefox thats why) i couldnt sign up easily. Its good to have another portal like yahoo, msn, rediff but at this moment is a portal the right model for india? Only time will tell..
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