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Mainstream media sees User generated content as TopThreat : Accenture
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Media and entertainment executives see the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business, according to results of a survey released today by Accenture
more on the survey at accenture.com
"Traditional, established content providers will have to adapt and develop new business
models in order to keep revenue streams flowing," said Gavin Mann, head of digital media for Accenture’s media and entertainment practice
BBC tieup with Youtube, USA Today incorporating social media tools in there website shows the importance of developing new channels/tools through which users consume news
And how are Indian media companies reacting to it?? just by adding few bookmarking tools in there websites..
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