RSS
Email
SMS
Case Study on Microsoft blogging initiative
(Rate this article)
Loading ...Email It!
Starting a corporate blog in a big company is not easy. you got to deal with lot of bureaucracy, politics between different departments and offices.
Fred Vogelstein wrote an interesting case study on "Microsoft’s blogging initiative channel 9" at wired.com
According to the author the goal of the blogging initiative is to Reestablish Microsoft as a cool, progressive enterprise that appeals to customers, investors, and top job prospects.
The case study discusses how Microsoft started channel9, how they dealt with cultural issues
channel9.com has nearly 4.5 million unique monthly visitors and improved Microsoft image as open and transparent company than a power house which dectates terms. Lot of people still hate microsoft but atleast things were much better when they started listening(hearing bashing from customers).
Blogging at Microsft worked well because Microsoft bloggers were able to show audience what Microsoft culture was and able to match the content needs of readers
More on channel 9 at redouch
Loading ...
Well since we are talking about Microsoft and blogging, I'd like to mention the: Windows Live Writer - http://windowslivewriter.spaces.live.com/
It's a great free tool and works with almost all platforms…