Percept has decided to part ways with its online arm Webpercept. Webpercept was a full service online communications agency having major stockholding by partner Netweb Solutions. Percept has also withdrawn the name webpercept. Following this development Netweb has renamed the firm as id8labs. However, Percept retains the right to use the brand name WebPercept in its future ventures in the ‘new tech media’ domain which plans to focus on online and interactive communications including gaming, mobile and net.

Percept Holdings vice chairman and managing director Harindra Singh said, "The opportunities in the ‘new tech media’ domain today are immense and we believe we need to go aggressive in this domain. Percept will shortly announce the ‘new tech media’ offering in conjunction with its 360-degree offering of ‘Percept Media’."

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