You are browsing the archives of 2007 March.

Orkut the google owned social network has got more media attention in India that any other website for all the wrong reasons be it fake profiles, hate communities and also sex and drugs. But its seems like more and more of orkut will be available to Indian users in the near future.
This is because google plans to [...]

Google is taking strides that seem like leaps for other companies. I am still to come across an Indian Internet company that is as quick in launching features that make business sense and are pioneering initiatives in its own way.
There is confirmed news that google would soon be launching google maps and talk on mobile! [...]

Google news the news aggregating engine by google has now gone desi and would aggregate news in Hindi. This announcement from google comes shortly after the announcement with regards to the transliteration in hindi available in Blogger.
Google News in Hindi, based on Google’s innovative clustering technology, gathers news stories from various Hindi news sources and [...]

I guess i better pack my bags for Jaipur! No i aint facinated with camels or sand filled landscapes.. Its just that i would love to live in a wifi city as both my laptop and mobile are wifi and internet is bread and butter, So not banglore and mumbai its Jaipur that would soon be made a [...]

Indian Railways Catering and Tourism Corporation (IRCTC) has launched IRCTCmobile which is gprs based, it is a graphical interactive interface for booking train tickets, for mobile phone users. For using this application, mobile users need to have Java-enabled handsets (to view graphics) and their handsets should be gprs enabled. The application is based on a patented technology of [...]

Rediff.com reknowned as india’s largest online portal has got a place in the ten most dynamic companies in India by the international publication BusinessWeek.
The BusinessWeek article is about India being the world’s fastest growing economy after China. The article describes Rediff.com as India’s Global Site and describes the website as “The site is the go-to place on the [...]

Search marketing professional Organisation(SEMPO) a non profit organization for search engine marketing industry and professionals started SEMPO India Chapter to focus on Indian search market
SEMPO India Chair, Vivek Bhargava(of communicate2),in a press release said, "The SEMPO India team has big plans for 2007.We hope to increase the awareness of SEMPO in India and to gain [...]

Venture intelligence summit on Internet and Mobile was held last week. Many well known faces in the internet industry had graced the occassion.
The summit started with Internet and speaking on internet was a panel of elite internet entrepreneurs and Vc’s as well.
The panel included Murugavel J, CEO of BharatMatrimony, Ashish Gupta MD of HelionVC, [...]

Less than 5% of companies worldwide currently have a corporate blog according to a study conducted by LewisPr. The report states that corporate blogging is just not happening yet because of greater reliance on traditional media, uncertainty about benefits and best practices as well as caution adopting new technologies Lewispr came up with an excellent [...]

World Headlines: HINDI’d
The above was the conclusion to a panel discussion in the recent IAMAI Digital Marketing Conference which was held in Mumbai on the 16th of March.
The first 2 sessions of the conference have been covered in the last post at WATBlog. Be sure to check it out.
The next discussion was on: Creativity: "Is [...]

Be open to learning and be prepared to unlearn.
The above line was by a panelist to describe ‘Digital Marketing’ in the recent IAMAI Digital Marketing Conference which was held in Mumbai on the 16th of March.
It was nice seeing a more than healthy turn-out and the ITC Grand Central Ballroom was actually packed to its [...]

Nirvik Singh of Grey Global group, (A WPP group company) conformed to Business standard that grey is in talks with interactive media companies in India for acquistions.The Shopping  list includes Event Management, Marketing Services and CRM companies.Grey owns a digital arm g2. I heard JWT’s(Also a WPP group company)  plan for acquiring a digital agency [...]

I am sure you would have seen the latest Nike Ad, which captures the very essence and passion of cricket in India. It has been shot quite brilliantly, the back-ground score is awesome and the cricketers (Zaheer Khan and Sreesanth) for a change don’t hog the limelight.
A search for the string: Nike India on [...]

Listerine have come up with a very innovative form of reaching out to people online!They are using Yahoo Audibles!(Audibles - are animated talking little things on Yahoo Messenger. I’d call them Smileys 2.0)
Users use audibles to add a little fun aspect to their online conversations and this a very clever way of reaching out to [...]

After investing in a travel portal and launching a gaming portal now Reliance is looking at entering into two more segments. The first one is movies which it wants to acter to by entering into the online dvd rentals market and the other is the much crowded social networking space.
Now lets analyse these two spaces.. Firstly [...]