The BIG ADDA and the Reliance connection
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Reliance is all set with the sabse bada ADDA! The BigAdda!
Well we did blog about this earlier too but credit to ContentSutra for coming up with the real ‘big’evidence of the connection.
Company officials, however, declined to comment, saying only that they’ll divulge more once things are finalized.
But have a look at this:
The domain name ‘bigadda.com’ has been registered by Nikhil Soman of Reliance Entertainment, and the name servers are hosted with Zapak.
BigAdda is currently having a logo poll up at their site:
Personally I like the 4th logo.
ADDA does go well with the ADA Group and BIG is also Reliance Entertainment’s FM channel.
Apart from that adda does capture the essential Indian essence and mentality of a hub and gossip. It has been difficult for players like Yaari and Minglebox to eat into the Social Networking pie which is pretty dominated in India by Orkut, but these 2 are also few of the relatively successful ones. There’s around a dozen social networking sites around in India and more coming up each passing day.
But imagine with a Marketing budget similar to that of Zapak (Which had a marketing budget of $ 2 Million just for its launch phase) - BigAdda can actually manage to get a lot of traffic in. But what they have to really concentrate is on User Engagement.
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what abt http://bigadda.in/ and http://bigadda.net
it looks and sounds more kooler and its now owned by ADAG I think!