Cricket Cricket and more Cricket! - Reebok jumps into blog marketing
(Rate this article)
Loading ...
Well Reebok are the latest to join the online bandwagon of Cricket oriented marketing. Well I do wish that this at least inspires India to a better performance later today when they face Sri Lanka in an extremely crucial world cup game. Millions of advertising dollars are at stake and if India does manage to get knocked out – I wonder how much online blogs and their marketing would work for the remainder of the campaign.
Nonetheless, Quasar Media have undertaken a blog marketing campaign for Reebok in a contract which is definitely in crores (I heard the figure 8 crores – but have to get this confirmed).
Piyush Rathi, Associate Media Director, Quasar Media, said, “Blog marketing is a new concept in digital brand marketing in India. It gives the brand an opportunity to engage and interact with both customers and non-customers and take the communication to the next level.”
And we being in the same field, simply couldn’t agree more.
Reebok demanded some innovative marketing in the digital medium. Well apart from the blog site: RBKcricket.in, they have also loaded their World Cup ad on Youtube.
Quasar did do some cool work for Zapak, but the last I heard was that their contract with Zapak had ended.
Anyways, other user engagement features on RBKcricket.in include a game called ‘Squad Selector’.
Talkin about games, contest2win and mobile2win had launched some cricket centric games and Intvo has launched CricCast, Crick Playalong and Sports Guru on the mobile, with Airtel, Idea Cellular, Yahoo and Indiatimes.
Back to blogging – Visa are the ones behind InspireIndia.in – where they literally give you the chance to inspire India to a victory. They’ve even got a catchy Visa Inspire song up for download!
These guys have been advertising quite a lot too, though activity and user participation in the form of comments still leaves a lot to be desired for.
But blog marketing is definitely picking up in India, which is definitely a good sign for the future and I am sure we will see a lot of brands exploiting this medium in the days to come.
Cricinfo has got lot of content rolling in their blog section and seem to be getting the most activity too.
This article on the tragic death of Pakistan Coach Bob Woolmer has gotten more than 700 comments. Though I still feel that these blogs are more like guest columns being regularly maintained.
Ending this post on a lighter note, here is really funny video which you should definitely check out.
Indian mimic Vikram Sathaye with hilarious impressions of Tony Greig, Michael Holding, Geoff Boycott and Viv Richards as well as Sunny, Sachin and Azharuddin.
http://www.youtube.com/watch?v=PKU3ZsYRqt4
Loading ...
New rule of Cricket ‘review’ is not properly used by the player.