Business Value of Blogging
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Less than 5% of companies worldwide currently have a corporate blog according to a study conducted by LewisPr. The report states that corporate blogging is just not happening yet because of greater reliance on traditional media, uncertainty about benefits and best practices as well as caution adopting new technologies Lewispr came up with an excellent ‘Four Step Guide to Blogging‘ which helps companies whether to start a blog or not.This is one of the most level headed report i ever read…..no sugar coated numbers.
Before taking a decision on corporate blog,companies must assess:
1. Identify Possible Benefits
2. Determine requirements
3. Evaluate Alternatives
4. Adjust for non influenciable success factors
In spite of all the buzz in print media about Blogging In India, hardly any company have a true
corporate blog mainly because of the same old concerns- no proven benefits to Indian companies because
of blogging, lack of innovativeness to try new ways to reach stakeholders, fear of backlash from readers.
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