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Nike - Viral effect of a Cool Ad
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I am sure you would have seen the latest Nike Ad, which captures the very essence and passion of cricket in India. It has been shot quite brilliantly, the back-ground score is awesome and the cricketers (Zaheer Khan and Sreesanth) for a change don’t hog the limelight.
A search for the string: Nike India on youtube gave me a result page which had this Ad displayed 7 times.
Total views till now: 2,00,000+ (And this figure is bound to increase each passing hour)
And considering the fact that youtube is not really too popular in India, the above statistic is simply awesome.
Apart from that, the Ad is also one of the most debated Ads on agencyfaqs! The video is also being forwarded/emailed a lot virally and it also commands an Orkut community of its own!
If you have not seen it yet, it is definitely worth a watch:
http://www.youtube.com/watch?v=Mpvuz8gg79Q
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Its a fantastic adv, very well short. one can also get content on mobile.