Listerine have come up with a very innovative form of reaching out to people online!
They are using Yahoo Audibles!
(Audibles - are animated talking little things on Yahoo Messenger. I’d call them Smileys 2.0)

Users use audibles to add a little fun aspect to their online conversations and this a very clever way of reaching out to an audience which might actually appreciate the use of Listerine. Mouthwashes are hardly popular in India and these audibles are funny and get the message across.

Have a look at these:

All are coupled with typically Indian accented voices.

I think GroupM were the brains behind this. Kudos to them and also to Yahoo! for trying out something new.

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