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BBC to broadcast content on YouTube
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Talk about offline giant striking a deal with an online giant! The British Broadcasting Corp. more commonly known as BBC has struck a multi-year content deal with YouTube that will make BBC’s programming available via three branded channels on the now google owned video-sharing site.
Three YouTube channels — one for news and two for entertainment — will carry content from BBC. BBC Worldwide will air promotional trailers for new programmes and clips from its old hit series on the website.
Currently deal includes the promotion of BBC’s non news programming, but news clips will be added in the near future.
According to BBC Director-General Mark Thompson:
“The partnership provides both a creative outlet for a range of short-form content from BBC programme makers and the opportunity to learn about new forms of audience behaviour. It’s essential that the BBC embraces new ways of reaching wider audiences with non-exclusive partnerships such as these.”
YouTube CEO and Co-Founder Chad Hurley said, “We’re constantly looking for innovative ways to bring the best content to our community. The BBC is a premier source for quality programming, and we’re excited that they are leading the way in enabling two-way dialogue and real engagement with an entirely new audience. We hope to open up an entirely new audience for their content, while deepening their relationship with their existing viewers."
The signs of things to come in the future in India as well. Right now there isn’t any video sharing site in India nor has internet itself taken the mass medium level but i wont be surprised if sooner or later an Indian production house or television broadcaster looks at leveraging the online video exposure to drive various business objectives.
Source - Indiantelevision
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