Ybrant acquires AdDynamix for 10M$

By Rajiv Dingra • February 20, 2007

Ybrant Technologies Ltd a company engagaed in providing emarketing solutions has acquired AdDynamix, an online Ad network, for $10 million in cash and promissory notes. AdDynamix is an interactive advertising network delivering ad management, video and digital media services to agencies, entertainment clients and direct marketers.

"Given the deep network reach and the premier client roster of AdDynamix, we believe this acquisition will accelerate Ybrant’s opportunity and impact in the digital marketing arena," said Suresh Reddy, Chairman, Ybrant Technologies.

Benoit Pecqueur, the Founder and CEO of AdDynamix, said, "Joining with Ybrant allows us to leverage the resources and talent pool of a large company to expand our technology and serve our existing clients in new ways. My team is excited to collaborate with the rest of the Ybrant team, reach broader sets of key publishers and deliver incredible value to our Advertisers."

Source – Exchange4Media

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Categories: Acquisitions, Advertising
Tags: acquisition, emarketing, online advetising

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..