Ybrant acquires AdDynamix for 10M$

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Ybrant Technologies Ltd a company engagaed in providing emarketing solutions has acquired AdDynamix, an online Ad network, for $10 million in cash and promissory notes. AdDynamix is an interactive advertising network delivering ad management, video and digital media services to agencies, entertainment clients and direct marketers.

"Given the deep network reach and the premier client roster of AdDynamix, we believe this acquisition will accelerate Ybrant’s opportunity and impact in the digital marketing arena," said Suresh Reddy, Chairman, Ybrant Technologies.

Benoit Pecqueur, the Founder and CEO of AdDynamix, said, "Joining with Ybrant allows us to leverage the resources and talent pool of a large company to expand our technology and serve our existing clients in new ways. My team is excited to collaborate with the rest of the Ybrant team, reach broader sets of key publishers and deliver incredible value to our Advertisers."

Source - Exchange4Media


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Rajiv Dingra

Fast approaching a 1000 posts on WAT, Rajiv has been the driving force or maybe just the boss :P around here. The Chief blogger he shows a fascination for the colour blue unrivaled by anyone else. However, leaving that murky quality aside Rajiv does some excellent analysis of the digital media industry in India and often puts many in discomfort with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

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