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Google acquires Adscape

By Rajiv Dingra • February 19, 2007

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Google acuired Adscapemedia, the online in-game advertising company for $23 Million. Adscapemedia, was a lucrative offer considering the Google’s goals of establishin a one platform for any form of advertising. Adscapemedia was pretty famous for its patented AdverPlay™, which allows advertisers and publishers, measurable in-game advertising opportunities.Adscapemedia is also famous for
Real World/Virtual World Gateway™ Technology (RVG™).

Check the complete coverage on TechCrunch.


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Rajiv Dingra

Fast approaching a 1000 posts on WAT, Rajiv has been the driving force or maybe just the boss :P around here. The Chief blogger he shows a fascination for the colour blue unrivaled by anyone else. However, leaving that murky quality aside Rajiv does some excellent analysis of the digital media industry in India and often puts many in discomfort with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

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