Update: Well it turns out that the myregret.in site has been made for kotak mutual fund! What a let down! Though a nice attempt at being innovative!
When i think of it Myregrets would have been an interesting web 2.0 stand alone portal if explored! Because a lot of people have regrets out there and many of them could turn out to be similar! Too bad a concept like this got wasted for a few lakh of rupees in advertising money!
Anyways those were my thoughts (a mad entrepreneur who sees opportunities in everything!).. But nonetheless all in all a let down by BCwebwise as far as im concerned!
Bcwebwise the agency which is associated with popular brand microsites like Makeyourmoves.com and Gangofgirls.com is at it again.
This time its a community of people with regrets known as myregret.in.
It claims to be a site that’s dedicated to that little thing that always lingers at the back of our heads. That one decision we wish we hadn’t made or that one moment we wish we could go back to. A site that’s dedicated to our regrets.
The site has a form where you can send your email and regret and also has a forum where u can share your regret with others.
The site asks the visitors to come back on 15th February 2007, to know their friends a little better.
Now there is no information whether this is a brand microsite or is it a site being developed by BCWebwise as a community but if you ask me my gut feeling says its another innovative brand microsite but the question whcih is troubling me is which brand would want to be associated with regrets? Any clue anyone? Well we shall know by 15th!
