EU is passing a new law that will make it illegal for companies to knowingly try to deceive customers about
the origin of a weblog or other advertisement The new regulations also will apply to authors who praise their own books under a fake identity at e-commerce websites reports Times online 43% of e-commerce sites offered customer reviews and ratings, almost double the 23% figure at the end of 2005 according to marketing sherpa. The new law may bring some credibility to the customer reviews, and makes marketers life tough to post fake comments,reviews and create fake blogs
