Clickjobs to spend 7 crore on marketing!

By Rajiv Dingra • February 10, 2007

ClickJobs.com, part of the BharatMatrimony Group which has been funded by Yahoo! and Canaan Partners is looking to go on an aggressive marketing spree inorder to strenthen its brand recall in the markety.

So inorder to back the aggressive intent with action the job portal has worked out a marketing budget of Rs 7 crore for the next three months and is looking to advertise through radio, television and outdoor mediums.

Currently, ClickJobs claims to have 8.5 lakh jobseekers’ resumes, which are accessed by more than 1,000 employers. In a market like India great branding exercises offline for an online product is becoming more and more important and the fate of click jobs could also heaviliy depend on how wel spent these 7 crores are and what kind of positioning it ends up creating for itself.

Source: Exchange4media

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Categories: Advertising
Tags: bharatmatrimony, clickjobs, jobsite marketing

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..