ClickJobs.com, part of the BharatMatrimony Group which has been funded by Yahoo! and Canaan Partners is looking to go on an aggressive marketing spree inorder to strenthen its brand recall in the markety.

So inorder to back the aggressive intent with action the job portal has worked out a marketing budget of Rs 7 crore for the next three months and is looking to advertise through radio, television and outdoor mediums.

Currently, ClickJobs claims to have 8.5 lakh jobseekers’ resumes, which are accessed by more than 1,000 employers. In a market like India great branding exercises offline for an online product is becoming more and more important and the fate of click jobs could also heaviliy depend on how wel spent these 7 crores are and what kind of positioning it ends up creating for itself.

Source: Exchange4media