ByIndia.com giving 5 million dollar sweepstake!

By Rajiv Dingra • January 30, 2007

(1 votes, average: 1 out of 5)

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Web2Corp’s which recently invested in ByIndia.com, a search engine and social networking site, is now offering a $5 million dollar (USD) sweepstakes to new registrants to any of its properties. Starting on January 29th, 2007, Indian citizens living in India or the United Kingdom who sign up for a free account with ByIndia.com will receive a virtual sweepstakes ticket.

Although each registration is limited to one free entry, users will be able to refer up to 10 friends to ByIndia.com. If a referred friend signs up, the user gets an additional entry for each of those friends who register. Each month for 1 year (unless a winner is drawn earlier), ByIndia.com will host a drawing for those with virtual tickets to check if their numbers won them $5 million dollars (USD).

This is called creating referral marketing through a contest. The question is how many of those who come to the site will actually form it loyal userbase in the future??

(Via Press Release)

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Categories: Web
Tags: online sweepstake, search engine

About the Author

Rajiv Dingra

Fast approaching a 1000 posts on WAT, Rajiv has been the driving force or maybe just the boss :P around here. The Chief blogger he shows a fascination for the colour blue unrivaled by anyone else. However, leaving that murky quality aside Rajiv does some excellent analysis of the digital media industry in India and often puts many in discomfort with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..

One Response to “ ByIndia.com giving 5 million dollar sweepstake! ”

Madhur Khandelwal Jan 31st, 2007 at 11:19 pm

My personal take is that this is just extravagant money spending. $5 million can be used in a much better way than blowing away in lottery like this. This is just some thoughtless marketing.

Madhur
http://ileher.com