Advertising indutry records robust growth
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Advertising indutry in India has psoted a record 23.4% growth rate and reached Rs16,300 crore
in 2006 according to TAM Media Research
print media accounted for 48.2 per cent of the total ad revenues amounting to Rs 7,856.60 crore. Telivision ocupies 40.6 per cent ammounting to Rs 6,617.80 crore. Radio has3.1 per cent share in the total ad revenues representing Rs 505.3 crore. Cinema has 1 per cent share in the pie accounting for Rs 163 crore OOH (out-of-home) category, which has 6.1 has cornered Rs 994.3 crore internet has 1 per cent share representing ad spending of Rs 163 crore.
While interent and radio(bcz of more radio stations) witnessed robust growth, there share in overall ad spend is still very negligible. with growing use of internet for different purposes,incresing users and push by traditional advt agency who entered digital medium internet ad spend can grow at similar rate. But the puzzle to me is which segment of internet advertising is going to witness stronger growth?? Do clients have higher acceptance levels of interent? How effective is internet advertising when compared to other media?
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