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Online contests on the rise!
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Online contests have been around since the inception of the internet and have grown in stature. A complete business model on online contests was built by alok kejriwal by setting up his now famous contest2win.com. But now a days online contests are being used as a strategy move by web companies either to engage users or to build a web business.
We profile three different contests and review them..
Ibibo Great Indian Blogger Hunt - How does ibibo Great Indian Blogger Hunt work? - It works on the basis of ibQ Scores. The blogger with the highest ibQ Score will be ranked first; the blogger with the second-highest ibQ Score will be ranked second and so on down to 100. ibQ Score is calculated through a formula that combines how readers rated a blogger’s blog, a combination of page views, comments and number of fans that a blog has and the blogger’s consistency in posting new posts on the blog. So every time a blogger makes a new post it adds to his/her Score.
What is the Objective? - The objective for ibibo is build user generated blogs and get more and more readers to comment. A web 2.0 push through a contest.
What is the reward? - The Top Blogger wins Rs 6,00,000, Bloggers ranked from 2 to 10 win Rs 3,60,000 each!, Bloggers ranked from 11-30 win Rs 1,80,000 each! and finally Bloggers ranked from51-100 win Rs 90,000 each!
What do we think? - Well being a blogger myself i can say that money isn’t the prime motivation! Having an individual voice and getting recognised for what i write i a more potent motivation for bloggers! Nonetheless this kind of prize money would attract some bloggers but i seriously doubt the quality of posts and blogs that are generated due to this contest.
www.Webrockstars.in How does WebRockstars work?- A contest run by Microsoft to hunt for the best web developers and designers in India. This contests revolves around developers using Miscrosft products to build or design innovative stuff. There are 4 challenges -
Challenge 1: Use the Virtual Earth SDK to build an exciting Mashup
Challenge 2: Build a gadget for Live.com in one of the following three categories
Challenge 3: Create useful and compelling user interfaces that are unique and forward thinking using Microsoft Expression Interactive Designer.
Challenge 4: Design a website using Microsoft Expression Web Designer
How does Bunkd work?- A contest run by bunkd.com (there s no information on what bunkd.com is) to find India’s Hottest College Chick! Its very simple you submit your profile with your photo’s and if you are approved you are on the contestants list. Its an online only contests so viewers votes would decide whose the hottest! So even guys can register to vote for the hot girls!
What is their objective? - Well bunkd.com the url suggests that the contest is aiming for more than just being a contest! My hunch tells me this is an innovative start to a social network bunkd.com!
Contestants also win Apple Ipods, Nike apparel, Dominos coupons during the contest games!
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