Exchange4media: Zapak, the online gaming portal from Reliance Entertainment, has announced the launch of Zapak.tv and has tied up with actress Bipasha Basu for a game titled ‘Beach Blaze’.

Rohit Sharma, COO, Zapak Digital Entertainment Ltd, said, “Launching Zapak.tv at this stage will guarantee player loyalty and ensure that the players keep coming back for more. Moreover, we will be using it for advertisements as well once the beta phase is completed. And surely it is one of our revenue models.”

According to Sharma, Zapak has reached 500,000 registrations and crossed 50,000,000 page views since its launch on November 25, 2006. Zapak plans to capitalise on this success by tying up with international companies for top titles in casual gaming.

According to me the number of players is only going to rise with the world cup around the corner. I having played zapak’s cricket game can surely say that it is addictive. Zapak.tv shows videos of celebs playing zapak games, game trailers, movies trailers, game pott which is all about casual gaming, behind the scenes i.e. what goes on in making as a game sand also game reviews.

Besides launching Zapak.tv and adding Bipasha to the list of celebrities.. Zapak has silently added a very interesting feature.. A 2 GB email account! Lets understand why i feel this is a very smart move! Well most gamers would be betwen the age group of 8-20 years and lets focus on the 8-15 age group which may not have a primary email account! Even if they did as they do not have any professional use of email it would be easier for these young guns to shift their email preference! So the point im trying to make is zapak email id would be the first email id that these kids would make on the internet and because it offers 2 gb its possible that they might stay with zapak email id for sometime till they move into a more professional environment for usage of email!

So they would have more than just gaming as a reason to keep coming back to zapak!