MySpace rules the Social Networking Space for 2006

By Srivats • January 8, 2007

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Myspace is the messiah of Social networking and had been ruling the roost. The number of registered users in MySpace has increased by 40% in last year. Check out the article by Dion Hinchcliffe on The Best Web 2.0 Software of 2006.

The pre-eminent granddaddy of all social networking sites, MySpace needs no introduction. And while it’s taken hit in numerous quarters for the quality of its users and content, for its lack of attractiveness, and even garnered a reputation for being a somewhat unsafe place to socialize online, it’s still far and away the leader in terms of users. Easy to use and very customizable, MySpace offers some of the best user experience as well. And users apparently agree. If you take a look at the (unscientific and off-the-cuff) Alexa traffic chart of the other top social networking sites, you’ll see that MySpace remains an absolute juggernaut. And it’s because of this very fact MySpace remains the place where the most users are and there are now those fully taking advantage of that fact. A key trend: Businesses are increasingly opening up storefronts on MySpace. Why? It’s easy to do and a great draw for customers in a younger demographic. Hollywood has taken to promoting its films with MySpace profiles and countless companies are using it has a marketing and advertising platform such as HBO with their Entourage car giveaway earlier this year. And while commercialism of just about any new media is inevitable, it reaffirms that MySpace remains the king. That’s not to say that plenty of other good social networking sites don’t exist. But they simply can’t come close to matching in terms of scale, which means MySpace remains the most significant online community today.