what lies ahead in 2007

By Praneeth • December 28, 2006

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Heres what some of the agencies got to say on online advertsing in 2007, (well numbers can always be twisted, i feel 2007 will be different in terms of the way we search, the way marketers reach customers and the way people read content on net)

Media agency ZenithOptimedia predictions: online ad spending will grow seven times faster than offline advertising in 2007 Global Internet ad spending is expected to grow 28.2%, spending on other media will see 3.9% growth total global advertising spending will rise 5.3% to $446.30 billion in 2007, a slower pace than this year’s 5.9% growth. ZenithOptimedia projected that TV will make up 37.5% of total advertising spending next year, followed by newspapers (28.5%), magazines (12.8%), radio (8.2%), Internet (7.0%), outdoor (5.6%) and cinema (0.4%).

GroupM: 28% ad spending growth online in 2007 in its "This Year Next Year Worldwide" report. GroupM predicted global ad growth at 5.0% next year, compared with 5.3% growth in 2006 Worldwide, online spending on advertising is forecast to account for $22.5 billion in 2006 and $27.8 billion in 2007. Worldwide, that’s a 5.7 percent of the ad spend this year and 6.7 percent of the entire ad spend next year.

Jupiter Research: JupiterResearch projects that U.S. Internet ad spending will reach $17.70 billion in 2007, up 12.7% over this year Internet advertising will make up 7.2% of the total marketing budget in 2007 and grow to 8.6% by 2011 search will make up 42.9% of marketers’ total online ad budgets, followed by display advertising (35.6%) and classified ads (21.5%).

IDC: IDC projects that global companies will increase their IT spending by 6.6% in 2007. Technology companies will increase marketing spending an average 7.5% next year tech companies will invest in developing lead management processes, performance measurement systems, organizational alignment and brand awareness initiatives in 2007.

emarketer : online video ads will increase by 89% over this year to $775 million search will continue to account for more than 40% of online ad spending through 2010 Universal McCann said total worldwide spending will increase 5.3% to $631.40 billion.

Merrill Lynch forecast 22.9% online ad spend growth