Robert Lerwill, CEO of £8.08-billion UK-based Aegis spoke to Economic Times about Aegis operations in India and about advertising industry Some Views expressed by Robert Lerwill: I go to (ad) pitches, and the sense I get is that clients (advertisers) are looking at global communication solutions, and they don’t distinguish between ‘old’ and ‘new’ media. And we (in the advertising business) too have to stop (bunching) media in this ‘new’ versus ‘old’ manner Digital (with Isobar) will be a big play for Ageis in India, and we will look at growing both organically as well as through acquisitions.

 Read Full Interview

Bookmark this post to:

Related Posts

• CitiBank Travelguru Tieup For TravelRewards.co.in - A Marketing Gimmick For Slowdown?
• WATBlog Panel - Detailed Analysis & Insights..
• GooseFish Media Ventures Merges GoSinbad & Divanation Into NetworkPlay - We Spoke To RamMohan The Founder To Know More..
• “95% Of Our Current Revenues Come From Advertising” - Gurmeet Singh, CEO - Rajshri Media
• Ibibo Launches Adwinks - Ashish Kashyap, Ibibo CEO says “This is an Experimental Initiative at this stage”