Exchange4media: Vishaka Communications,Delhi-based communication consultancy house has won the advertising duties for Jaaydaad.com, a real estate networkThe size of the business is pegged at Rs 5 crore.

Bishakha Saha, Managing Director, Vishaka Communications, said, “Since Jaaydaad is planning to go with its concepts across the country, and even to the Gulf and other South Asian countries, it was looking for an agency that could partner it with a strong brand development and growth strategy. Since we already have huge learning and experience of strategic brand building across various segments, we were able to provide
 a holistic approach to the brand by showcasing our knowledge of the real estate segment.” Jaaydaad.com claims a network of over 30,000 registered property dealers and consultants, more than 20,000 registered NRIs ( is that big or small??)

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