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Seventymm advertises through Youtube video
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Agencyfaqs: Tequila which was recently launched in India, has alreadt won its first business, the online movie rental company, Seventymm
Seventymm has operations in two Indian cities – New Delhi and Bengaluru – at present. Its network will be extended to six other cities by March 2007. Seventymm has received $7 million from Matrix partners and earlier, in 2005, DFJ had invested $2 million.
The company is targeting a customer-base of one million and a turnover of $100 million in the next five years. It currently has 7,500 customers in Bangalore with a library of more than 10,000 movies.
The advertising account size is estimated to be Rs 8 crore for Tequila and they have alread initiated an innovative advertising campaign. As a part of the campaign, they have posted a video ad on youtube.com. The video, titled ‘Jhakaas Formula Movie’, explains to viewers the various genres of movies. Click the video below to view the ad.
The video seems to be well made and has already got 565 views on Youtube.com.. But how many Indian’s visit youtube? Well globally youtube is the 5th most popular site according to alexa rankings but if you consider only India it ranks 15th most popular site. (Click here to view the top hundred sites that indian’s visit) Whereas Orkut.com ranks 2nd in India according to alexa rankings even above google.co.in! I guess tequila and seventymm would b waiting for video ads on orkut! But nevertheless an interesting start to their campaign..
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Beware of Seventymm movie rental service—-
I was the subscriber of Seventymm (Sub ID-47161)and being dissatisfied with the service,I opted for refund of my security deposit of RS. 999/- long back and I was really amazed by the indifference shown by them regarding refund of my security deposit of Rs.999/- nor have picked up the two movies from me inspite of being asked long ago. Everytime I send e-mail, they send their customary regret letter and subsequent telephone call from your office. They kept on assuring me to make payment within 15 days since Aug 21, 2007. Even after sending my various e-mail they replied in routine fashion assuring me of early payment and their customer care person even called me in the third week of January’2008 and said that cheque amounting to Rs. 999/- is ready for delivering the same at my office address. But till date , I have not heard anything from their end. Their service is public related service and I feel that such type of behaviour from this type of Company need to be brought to the notice of public in general through the appropriate medium as well as through initiation of appropriate legal proceedings. Also please note that, I tried to close the entire issue in an amicable manner, but, it appears that, they are not interested to close the issues once for all other than sending their hilarious regret mail from time to time.