Airtel to provide google search to its customers
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India’s largest private telecom operator Bharti Telecom has tied up with search engine giant Google and would now be offering Google’s search service to their mobile customers. My question is isn’t a GPRS phone already able to access google.com?
To answer that Bharti Airtel President Manoj Kohli spoke about this deal: “Under the agreement, Airtel will provide ‘Google search’ through its portal to its mobile subscribers.”
As part of the agreement, Airtel will bring Google search to the Airtel Live mobile WAP portal. Google will incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal.
Another question that comes to mind is how many subscribers of airtle have GPRS and how many who have GPRS use the internet on their mobile?
Airtel declined to reveal figures on how many of their mobile service customers actually surf the internet from mobile devices.
Read more about this deal here
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