You are browsing the archives of 2006 December.

Its the last day of the year 2006 and its been a great year for web, advertising and technology in India and also a great year coz WATblog came into existence..
I would like to thank  all the WATbloggers for their continous support and ofcourse our readers whose words of encouragement helped us tremendously in keeping WATblog alive and kicking!
SO [...]

Heres what some of the agencies got to say on online advertsing in 2007, (well numbers can always be twisted, i feel 2007 will be different in terms of the way we search, the way marketers reach customers and the way people read content on net)
Media agency ZenithOptimedia predictions: online ad spending will grow [...]

Businessline: Prabhakar Raghavan, Head, Yahoo Research said "Web search has to go beyond typing two keywords. It should revert with an appropriate answer that would address a higher level need of the user. The search in the future will automatically spawn sub-queries. Task-centric searches will soon become the norm," Yahoo India Research and Development will [...]

Reliance Communications will invest $1.5 billion (nearly Rs 7,000 crore) in its FLAG undersea cable system, upgrading it by adding an Internet protocol,next generation network (NGN) of 50,000 km.On completion three years later, the FLAG network will span 1.15 lakh km, taking the total optical fibre assets of the company to over 2.3 lakh km, [...]

Business Line: Department of Telecom has decided to review its policy on Internet services and has asked Telecom Regulatory Authority of India (TRAI) for its recommendationsto overcome huge revenue loss due to grey market operations and slow growth of broadband services. According to industry estimates, more than 70 per cent of the Internet telephony takes [...]

Well Christmas is round the corner and off late i have been very very bad! Because i haven’t posted much on WATblog since last four days.. The reason for that was that as an entrepreneur i was busy attending the TIE Summit. The TIE Summit was a wonderful experience and i got the opportunity to meet [...]

Summary
A key feature of the Google Web Toolkit (GWT) is that it allows developers to write browser-hosted Web applications entirely in Java, and have GWT translate that Java code into browser-specific JavaScript. In this interview with Artima, Scott Blum, the Google software engineer behind GWT’s Java-to-JavaScript compiler, talks about the challenges of turning Java [...]

Business Line: MTNL is going to offer 2 mbps broadband connectivity from January 2007 to its existing subscribers, who were till now getting the connection at 256 kbps. MTNL will provide convergent billing to all its users from 31 March, 2007, which means consumers will get single bill for fixed line telephone, mobile services and [...]

Business Line: Airtel has launched the `Airtel Voice Chat’ facility on the lines of Internet-based chattingusers registering for this service can talk to other users through an anonymous virtual mobile identity. The service would be available to post-paid and prepaid subscribers for a monthly charge of Rs 15 (for the chat application) and a per-minute [...]

Bloggers have discovered Sony has been running a fake PSP fan site Alliwantforxmasisapsp.com. Sony Computer Entertainment America (SCEA) has confessed it hired a marketing company to create a fake blog to surge Christmas demand for its PlayStation Portable.Sony hired a marketing and advertising company Zipatoni who created a blog for a so called fan (Peter) [...]

Robert Lerwill, CEO of £8.08-billion UK-based Aegis spoke to Economic Times about Aegis operations in India and about advertising industry Some Views expressed by Robert Lerwill: I go to (ad) pitches, and the sense I get is that clients (advertisers) are looking at global communication solutions, and they don’t distinguish between ‘old’ and ‘new’ media. [...]

Expresstravelworld: eBay India has partnered with Cultuzz, a global provider of backend solutions, to power its online travel retail. Cultuzz will power eBay India’s site, as well as offer eBay India’s principal suppliers Cultuzz, will engage the Indian travel trade to provide them with the avenue and tool to distribute their inventory, built specifically to [...]

Mangalore-based Web portal - daijiworld.com is planning to launch an Internet TV channel to cater to the needs of non-resident Mangaloreans overseas reports business Line. The TV channel will telecast the important news clips and major event clips from Mangalore region through Internet.The Internet TV channel — TV. daijiworld - would have tie-ups with local TV [...]

Business Standard: Every 27th email in an Indian’s inbox contains a virus, trojan or other form of malware, making our country continually the hardest hit in terms of virus activity.The seemingly innocuous spam, however, which continues to account for roughly 70 per cent of all e-mail messages on the Internet (over 90 per cent of [...]

Exchange4media: Vishaka Communications,Delhi-based communication consultancy house has won the advertising duties for Jaaydaad.com, a real estate networkThe size of the business is pegged at Rs 5 crore.
Bishakha Saha, Managing Director, Vishaka Communications, said, “Since Jaaydaad is planning to go with its concepts across the country, and even to the Gulf and other South Asian countries, [...]