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TBWA launches interactive arm Tequila in India
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Exchange4media: TBWA India has announced the launch of Tequila India. Tequila is TBWA Worldwide’s interactive arm and is one of the largest global networks offering CRM and interactive services. Tequila was recently named One to One Agency of the Year, Asia Pacific by Media magazine. Awanish Kumar ex Solutions Integrated Marketing Services will head Tequila India. Tequila would offer its entire range of services that includes CRM, creative, promotional, database driven customer acquisition and relationship management, digital and direct marketing services to its clients. Tequila India will start its operations from Bangalore, Delhi and Mumbai simultaneously and will be actively supported by Tequila Singapore in the key areas of knowledge sharing, planning and training. An Omnicom Group company and partnered with TBWA Worldwide, Tequila’s major clients include Adidas, Canon, Nissan, and Sony PlayStation, among others
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