Indian online newspaper readership survey
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A survey conducted by University of Pune found that majority (77 per cent) of online readers in India was in the age group of 21-40 years. Most readers (79 per cent) spent at least 15 minutes on reading the newspaper on the Internet.
A majority of them spent up to 30 minutes to one hour also on this activity. Professionals from the fields of IT, education and media constituted almost half (48 per cent) the readership of English newspapers on the Internet. Another finding of the present study was that a large number of readers visited the online editions to ‘access archival material’ (47 per cent). English newspaper readers also visited the web editions to ‘participate in on-line polls’ and ‘to kill time’. According to the survey, a majority 67 per cent of online English newspaper readers resided in India and 12 per cent in the US.
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I'd love to know the sample size of that survey…..nearly 80% of the users spending 15mins on reading the newspaper - sounds reallly reallly wierd….perhaps…newspapers include sites like rediff, indiatimes and info blogs….