Blogging India : an MSN and windows live report
According to ‘Blogging India: An MSN and Windows Live Report’ released on Monday, India’s blogosphere is driven by youth and a passion for self-improvement and entertainment, with 42% of the online users reading blogs to stay informed about world events, and 49% citing entertainment as the main reason they read blogs
Some key findings of the survey:
the blogging community was still nascent with only 14% of India’s netizens
actively blogging, although 39% were aware of blogs
three-quarters (76%) of India’s
bloggers are male while women only account for 24%
54% of bloggers between the ages of 25-34 years, 32% under 25 years, and 15% over 35 years.
Majority of people enjoy reading technology (32%), followed closely by news and education (24%), illustrating
the impact of India’s booming technology sector on society
Blogs written by business leaders were found by half of all Indian online users to be the
most enjoyable to read. Blogs by politicians were found by 24% of respondents to be of regular interest
58% of bloggers starting a blog because they wanted to express passionate views,
while 40% of India’s bloggers did so to entertain others through their writing.
A majority, 47%, of blog owners indicated that writing about their views and commenting
on the world around them was what they enjoyed the most about the activity.
90 percent bloggers spending up to 5 hours a week reading blogs or updating them
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