Gone in 4 seconds! (thats your online customer!)
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BBC: According to a Jupiter Research survey for Akamai 75% of the people would not return to websites that took longer than four seconds to load.
The time it took a site to appear on screen came second to high prices and shipping costs in the list of shoppers’ pet-hates, the research revealed.
The survey questioned 1,058 net shoppers during the first six months of 2006. Consultants Jupiter Research did the survey for Akamai
About half of mature net-shoppers - who have been buying online for more than two years or who spend more than $1,500 (£788) a year online - ranked page-loading time as a priority.
It found that people abandoned sites that take time to load, are hard to navigate or take too long to handle the checkout process.
Now the above survey was of US web surfers and i have a feeling that in India it would surely not be a 4 second wait..I guess dialup connections and poor internet speeds would help ecommerce website owners in India stretch that 4 seconds to atleast 10-15 seconds loading time (thats my guess..). but it would be interesting to know how long does and Indian online customer wait before abandoning a site! It could be really valuable information now that so many ecommerce players in travel, retail and others are mushrooming in the Indian online space.
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