automobile e-sales in India
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Economic Times: Tata Motors may be looking to use the e-platform to sell its proposed Rs 1 lakh people’s car. But other auto majors feel e-sale is not a successful proposition beeing cars a high value product and lack of online presence of finance companies, which the route is taken by a majority of Indian consumers to finance their car purchases P Balendran, vice-president, GM India, told ET For GM the conversion rates for online enquires is arround 12-15% range Arvind Mathew, MD & president, Ford India said: “Our experience tells us the internet enhances the purchasing process… They narrow down their consideration set and then go to the dealership to test-drive.” and Ford has no immediate plans to venture into e-sales Banks and finance companies, in turn, feel online car sales are not a feasible business option in India which is a price-sensitive market.
Globally auto majors spend lot of money on online and very recently mazda launched a launch a virtual museum. It is the latest in a series of broadband initiatives the shop has undertaken for Mazda. For the Mazda Speed3, Sarkissian Mason created an interactive virtual test drive that lets users click to see video of car features. It also filmed a movie trailer-like promo, called “The Awesome Adventures of Wild Child,” showing a slot-car racetrack. It relied on viral distribution, through blogs and YouTube, generating more than 3,100 sites referring back to Mazda USA’s Web site.
IAMAI states there is a 11% growth by Indian automobile companies in ther online ad spend but any viral or interactive campaign is hardly done. eBay India Motors,reached a milestone of the sale of 100,00th vehicle on their platform. eBay India Motors also announced its entry into the fast growing “tractor segment”.
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