Exchange4media: Quasar Media has won the interactive advertising duties for online movie rental service, Seventymm.com. Quasar Media will work on the entire online advertising initiative for seventymm.com whose target audience are young earning couples in Bangalore and Delhi. Founded by Raghav Kher a former Microsoft manager who founded Imandi.com, a heavily-funded Internet startup which morphed into Rendition Networks during the dot com bust. In 2004, Rendition was sold to Opsware in a deal valued at $33 million.

Seventymm.com is backed by Matrix Partners, Draper Fisher Jurvetson and others. With 10,000 titles in English, Hindi and seven regional languages Seventymm is readying to roll out its services in six cities by March 2007. Seventymm targets Rs.500 crores and and one million customers in the five years. Seventymm ended up with 7500 odd subscribers in first 6 months.

UPDATED BY RAJIV

Business Standard: Raghav Kher, the founder, says “Our USP vis a vis the friendly-neighbourhood DVD rental store will be the convenience of keeping the DVD for a longer time and being able to order in advance." Kher claims that six months in Bangalore have resulted in 7,500 subscribers.

Well there are three more dvd rental startups in madhouse.in , catchflix.com and cinesprite.com. This is a very interesting segment as it involves changing user habits of calling up th local dvd guy to paying online. So its gonna be one tough job to change the calling habit.

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