SRK launches Don game
(Rate this article)
Loading ...Email It!
Hungama Mobile and Excel Entertainment, the producers of DON, have launched DON Mobile Games and the first ever Multiplayer Online Game for any Bollywood movie on India’s gaming portal www.gaminghungama.com.
Mr. Neeraj Roy, MD and CEO, Hungama Mobile, said, “Our creative and gaming team visited Kuala Lumpur in May 2006 for the making of the movie. During which there were sessions with the Editor and Director to understand the flow and decide on Game Play. The team came back to India, worked on the concept and created a storyboard and later created the virtual game.”
More such intiative can be expected in the future especialially with movie’s like dhoom2 which revolve around a thief and cop chase concept which could be a perfect plot for another online and mobile gaming. What im interested in seeing is when do such activities take place as a method of creating a buzz for the movie instead of leveraging the movies popularity to make money by game downloads. I guess when people start using gaming both online and mobile as a method of marketing and creating a connect with their target audience i guess that day gaming would have arrived in India!
Loading ...
Leave a Reply