MSN chases DON the movie

By Rajiv Dingra • October 26, 2006

don Movie marketing online has been picking up in India with every movie thats being released. So its no surprise that Don the latest sharukh khan movie has tied up with MSN India for a promotional contest. MSN India has launched "The Don Chase" contest on www.in.msn.com. "The Don Chase" contest promises to be a high octane experience, complete with all the romance, drama, and adventure that’s in the film.

To participate in the chase, users need to register on www.in.msn.com, and create their own ID, for instance, ID@mainhoondon.com. They can then collect 15 clues from across the MSN India portal, and click on these, adding them to a brief case. Ultimately, users need to solve these clues and answer 3 questions, along with submitting a witty slogan. Twenty lucky entrants stand to win a free trip to Malaysia.

See the image below to see the rise in searches done on google for the word don from India..

don search

The above graph shows that tapping online searches could be one of the most important methods to makret a movie.

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Categories: Web
Tags: bollywood, online marketing

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..