India’s leading online travel company Makemytrip.com has roped in Nurun inc to redefine its online brand. Nurun Inc is a subsidiary of Quebecor Media Inc. a global company which strategizes executes, and measures interactive programs that use new technologies.
According to a press release experts at Nurun said that the new look and feel of the Web site will improve the site’s performance by converting casual site browsers into online buyers. Kais Makhlouf, vice president, travel practice for Nurunalso hinted at the use of web 2.0 concept to improve the performance and conversion of makemytrip customers.
Now that makemytrip.com has jumped on to the web 2.0 bandwagon similar initiatives can be expected from competitors like yatra, cleartrip and travelguru. Afterall the online travel market is one of the biggest and the most growth oriented markets. Be prepared to witness a cut throat competition for each % of market share.
<a href="http://www.flightraja.com">Flightraja.com</a> is another one growing in popularity and market share in the Indian Travel Space. Simple and easy to use, without any gimmicks.