Archive for September 2006
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Yahoo launches search marketing in India
Yahoo! India launched its latest offering, search marketing solutions, for Indian advertisers today. According to IAMAI report Search advertising aimed at Indian internet users is estimated to be around Rs 2.3 billion and yahoo search marketing solutions will help reaching 25 million active internet users. Advertisers will have to pay Yahoo on a per-click basis. They [...]
Bharatmatrimony goes blogging!
If the recently held blogcamp wasn’t proof enough of how blogging is rising in India here is another piece of news where BharatMatrimony.com has launched the first BLOG on ‘relationships’ in India known as MatrimonyXpress.com. The interactive Blog will act as a platform to share information on various topics ranging from marriage, anger management, family [...]
E-ticketng and E-commerce are e-xciting!
The internet is seeing booming growth and the most benefited by this growth has been the e-ticketing and the e-commerce industries where new players are jumping on to the bandwagon to get a piece of the pie.
With almost 100 million tickets being sold online annually the potential of the online travel industry has been noticed [...]
Microsoft unveiled new advertising strategy
Microsoft unveiled a new unified advertising strategy on Monday with the launch of Microsoft Digital Advertising Solutions. The new branding incorporates ad offerings across MSN and Windows Live; the upcoming Xbox and Office Online; and future Windows Mobile and IPTV ad products. The goal is to bring together these various ad products and services into [...]
Internet Dating popular with Europeans
European Internet users are far more engaged in online dating than those in North America. According to the analysis done by comscore world wide metrix , 18 percent of European Internet users (38.2 million) visited online personals sites in July compared to a slightly lower 17 percent of North American Internet users. However, European visitors [...]
IAB/PwC: Web Ad Spend Grew 37 Percent in First Half ‘06
IAB/PwC: Web Ad Spend Grew 37 Percent in First Half ‘06 Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues during MIXX Conference and ExpoMarketers spent $7.9 billion on interactive advertising during the first half of 2006, a 37 percent increase over the year ago period, according to the latest report from the Interactive [...]
Future of Internet – A survey of Experts
Pew Internet and American Life report have released a report on the future internet in which it has surveyed 742 experts in the fields of computing, politics and business canvassing their opinions on seven broad scenarios about the future internet, based on developments in the technology in recent years.
A few findings from this report are [...]
Torpark Internet Anonymizer
Internet Fraud is not new. We had incidents where hackers can open others bank account and transfer money, check the details etc. Most of them are due to a trace left by user on a system while browsing internet. So we had a rush of Internet Anonymizers in market, which would secure the network temporarily [...]
Google & Omnicom working together on GM
In a move to encourage offline advertisers to spend more on new media, Google is teaming up with Goodby, Silverstein & Partners in San Francisco, an Omnicom Group agency, to work on a project for the Saturn division of General Motors. The project started in last week with a test of a campaign for Saturn, [...]
Moviegoers turn to internet
One third movie goers turn to the Internet to learn more about a movie release after first hearing about it elsewhere, according to a study commissioned by Google.
The study conducted by entertainment marketing research firm MarketCast found that of the 49 percent of moviegoers who actively research a movie after hearing about it through [...]
Naukri launches toolbar
It seems funding from Kliener Perkins and Sherpalo and a soon to come out IPO has given Naukri.com a great boost. It was only recently that they announced a tieup with CareerBuilder and now naukri has come out with one more innovative product and also the first job site in India to do so. So after [...]
Web 2.0: New Challenges, New Business Models at the India Brand Summit.
Web 2.0 has caught the fancy of Indian’s and a good indication is when the recently held India Brand Summit had a session exclusively called web 2.0 and which had the who’s who of the Internet world sharing their opinions on what we can expect in the Indian Online space in the near future more [...]
India 2.0 – Part 4
It seems like ages since i first started the India 2.0 series and now we are on the 4th part after india 2.0 part 1, part 2 and part 3. Till now we have covered social networking, social bookmarking, video sharing, picture sharing and even events sharing.
In the 4th part of India 2.0 we are [...]
Singapore Advertising hall of fame, Double click 10 years celebration
I was called in as a Judge in the Advertising Hall of Fame awards 2006. An interesting opportunity, I thought. Would give me a chance to come closer to not only the work happening in the industry but also interact with the local talent and hob nob with the advertising glitterati in Singapore.Since a few [...]
Policemen become bloggers to check crime
Police departments in Karnataka, Los angels, China and Warwick came up with the idea of using blogs to inform about crime news and communicating with people. Dakshin Kannada Police maintains a blog, with the purpose of disseminating information about crime news in the district to the public. Though most of us won’t be interested in knowing [...]
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