Yahoo, Myspace Tops online video Index
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About 106.5 million people — or three in five U.S. Web surfers — watched an online video in July, according to comScore’s Video Metrix Index (the first and only service to track actual online streaming video behavior among U.S. Internet users)
In total, nearly 7.2 billion videos were streamed or downloaded by U.S. Internet users for an average of 67 streams per streamer, which means the typical video streamer viewed an average of more than two streams per day. Yahoo sites, 37.9 million people initiated 812 million video streams. MySpace owned by News Corp., finished a close second with 37.4 million people initiated 1.5 billion streams.
The typical video viewer on Yahoo watched 21 clips, just a bit more than half of the typical MySpace viewer, who saw 39 clips. MySpace did well in U.S. user engagement. Myspace users initiated nearly 1.5 billion streams, which represented 20 percent of all videos streamed by U.S. Internet users in July. The typical U.S. streamer on MySpace initiated an average of 39 streams during the course of the month, or slightly more than one per day. Yahoo! Sites ranked second in total streams initiated by U.S. users with 812 million, followed by YouTube with 649 million
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