Internet Dating popular with Europeans
European Internet users are far more engaged in online dating than those in North America. According to the analysis done by comscore world wide metrix , 18 percent of European Internet users (38.2 million) visited online personals sites in July compared to a slightly lower 17 percent of North American Internet users. However, European visitors viewed an average of 310 pages per visitor in July — 44 percent more pages than their North American counterparts, who averaged only 216 pages per visitor. Within Europe, German Internet users were the most active in July, viewing an average of 446 pages per visitor per month, compared to 343 pages in France and 213 pages in the U.K.
* Unique visitors to the site divided by unique visitors to the category
OnlineTotalReach in Personals Site Online Reach Personals Category* North America Yahoo! Personals 3% 18% U.K. DatingDirect.com 7% 31% France Meetic 11% 54% Germany iLove.de 11% 48%
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