Moviegoers turn to internet
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One third movie goers turn to the Internet to learn more about a movie release after first hearing about it elsewhere, according to a study commissioned by Google.
The study conducted by entertainment marketing research firm MarketCast found that of the 49 percent of moviegoers who actively research a movie after hearing about it through TV ads or word-of-mouth, seven in 10 go to the Web to get more information.
Just over half of the moviegoers surveyed used the Internet to find movie schedules and theater locations–more than all other sources combined.
More than one-third of those who rely on the Internet to research movies say it’s the most influential medium in their decision to see a movie. These avid movie "Infoseekers," as the study calls them, are also four times as likely as traditional moviegoers to first hear about a movie through the Internet.
MarketCast surveyed 2,100 moviegoers ages 13 to 49
And Bollywood is not behind according to Rajnish R., Head - Digital Marketing Revenue and Strategic Business, MSN India, "People who use the Internet are twice likely to go watch movies in multiplexes (than those who do not). Indians abroad go online to read movie reviews before they book a ticket or buy the DVD. So, the adoption of online media is attractive to new-age producers, who themselves are Net-savvy."
Bollywood movies developed by Hungama attract 1 million to 12 million page views a month, with each user spending roughly 14 to 32 minutes
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