Pepsizone has launched blue billion which looks like an attempt to capitalize on the craze for cricket and convert it into a cricket community. Pepsizone which has been on Yahoo India and this campaign seems to be moving in the same direction as the community built by sunsilk at sunsilkgangofgirls. while sunsilkgangofgirls was designed by bcwebwise Bluebillion has been designed by webchutney. bluebillion involves users by giving them a voice to discuss cricket and share their opinions with each other it also has the regular stuff like downloads, games and quizzes.

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