Reliance invests 100 million $ in Online Gaming!

By Rajiv Dingra • August 23, 2006

Exchange4media: Reliance Entertainment promoted by Anil Ambani is all set to storm the online gaming market by investing $100 million over a three-year period to launch gaming portals and gaming cafes across India.

Rajesh Sawhney, President, Reliance Entertainment, said, “In Phase I, we will launch casual gaming portals; in Phase II action gaming portals will be launched; and in Phase III, we will launch MMOGs (Massive Multiplayer Online Games).”

Reliance is targetting Diwali as the launch date for their Phase I launch. If one see’s the potential of the gaming market (A FICCI-PwC report on Media and Entertainment industry has forecast that the Indian gaming industry would grow 50-60 per cent. San Francisco-based analyst and consulting firm Pearl Research in its report ‘Online Games Market in India’ has said that the online gaming market in India would exceed $200 million by 2010. ) one realizes why reliance is venturing into it. Also after having the broadband and cafe network online gaming is natural progression. Not too long ago Sify launched it Online Gaming port A3India.com as it too has a chain of broadband cybercafe’s. The third player is indiatimes which had tied up with levelupgames for its various MMOGs(Massive Multiplayer Online Games).

Internationally online gaming is a huge business According to DFC Intelligence, revenue from interactive entertainment (that’s electronic games in plain English) will reach US$42B in 2010, up from US$28.5B in 2005.
Also IBM recently had a podcast on "The Future of Online Games" which discusses how online gaming’s immersive, virtual environments are pioneering how we will play, learn and work in the future.

The pod cast is in two parts Part One introduces massively multiplayer online games, discusses how game makers are extending the online experience to mobile devices, and explores how the online gaming environment is pioneering the Internet of the future.

Part Two discusses the community ethic that has arisen around online games, the outlook for the industry, and how online games can have a role to play in business, politics and urban planning.

One can also read the entire transcript of the podcast here

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Categories: Web
Tags: investment, online gaming, reliance

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..