According to Telephia more than 34.6 million mobile subscribers logged onto the Web via their cell phones in June across the world. Now like Online payment is catching on looking at the mobile browsing numbers it seems that the mobile accounting and payment market which is in a nascent stage as of now has huge growth potential and this could be gauged from the number of companies betting on it — which include PayPal Mobile of online auction giant eBay, MasterCard, US-based telecom major Cingular and BillMonk, a startup founded by NRI Gaurav Oberoi in the US. Also there is Paymate which recently announced that it is looking out for an agency for its advertising and marketing. The account size is around Rs 12-15 crore to be spent on both above the line and below the line advertising and marketing through a judicious mix of all the vehicles. Paymate is a Mumbai based wireless transactions platform provider and Sherpalo Ventures and Kleiner Perkins Caufield & Byers (KPCB), two of Silicon Valley’s most reputed venture capital firms, are investors in Paymate.

So lets just wait and see how the mobile payment scene hots up! No matter who leads or who shuts shop.. Atleast it will give us the option convenient payments!

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