Times and Shaadi go South East
The south east asian markets are have attracted the attention of the Indian internet companies. In two seperate developments Shaadi.com and Times Internet have both made initiatives to cater to the south east asian markets Shaadi.com has opened a regional office in singapore whereas Times Internet has has joined hands with Interactive Hub as its online media sales representative for Southeast Asia.
The reasons for Shaadi.com to go south east are very clear. It is estimated that in Southeast Asia, there are more than 400,000 singles of Indian origin who are of marriageable age of 24 to 35. And if each of them were to spend US$5,000 on a wedding, the matrimonial services in this region would be worth US$2b. So to capitalise on this market shaadi.com has opened an office in singapore.
The reasons for Times Internet are similar according to Upen Roop Rai, director of Times Internet Limited, their collaboration with Interactive Hub will open a floodgate to a wider audience outside the Indian continent. The global Indian based in Singapore, Malaysia or anywhere in Asia will have quicker and better access to news and entertainment from India.
If we have not forgotten Times Internet also owns TimesMatri (it may not be Shaadi’s closest competitor) but nevertheless it will give shaadi quite a competition.
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