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Us vs India - Online Advertising
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If you really want to compare the status of Online Advertising in India vs that in the US the following observation done exclusively by WATblog really gives you an idea how far away we are from both Internet being a mass medium and Online Advertising being a serious factor in overall advertising in India. So while selecting a brand to write this article we selected Johnson & Johnson a global brand which has been in India for years and considered as a market leader in baby care. Now all it needs is a little eye for detail to compare Johnson & Johnson’s online branding strategy in US vs Its strategy in India. Firstly we had mentioned in our earlier article how Johnson & Johnson has been using a microsite on Rediff.com (http://jnjbaby.rediff.com) to reach out to internet savvy mom’s in India and how we felt that they could hav started a site with their own domain name. Now if you just compare this to its efforts in the US market where they have a full fledged site called baby.com and not only that they are testing a blogging platform for Mom’s. Now if you just read the fine print for both these sites it says "It is intended for visitors from the U.S.". So here we are with a microsite in India where as a complete brand site in the U.S. along with a foray now in web 2.0. Maybe im being cynical when writing this as US markets for baby care might be much more mature and even larger in size for J n J to have an exclusive site but what surprises me is why even the microsite on rediff if India lacks a market size and growth? Well i could only feel that advertisers lack confidence in the Internet and Online Advertising in India and we still has a long way to go when companies start adopting and taking the Internet and its reach in India seriously. But i guess the future is bright or else i wouldn’t be writing this and you wont be reading this on a Web, Advertising and Technology blog 
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