HSBC wants your point of view

Its becoming more and more common day by day using the web to generate user interactivity or in technical terms using web 2.0 to connect with your customers. Now HSBC which as far as i can remember started the campaign driven website phase in india with the launch of Homeloandisorder.com in January which asked users to express what they did not like about their home loans. Currently the website is offline because it was specific to a campaign. This started the trend for others like nokia with www.learnnew.in, Globus with www.gix.in, Clinic with www.makeyourmoves.com and sunsilk with www.sunsilkgangofgirls.com who now started focussing on community building. Now its HSBC’s turn again and this time their site involves more user interactivity and is directly connected with their TV campaign which at the end mentions the web address www.yourpointofview.com. The campaign which is a global one tries to drive the fact that HSBC undertands its customers are different and therefore have different point of views. This ad is clearly targetted at the Urban upper – middle class youth in India whose income and spending power is both rising. this is further confirmed once you visit the website as there are opinions about things like tatoos, heavy metal, beauty pageants and the most interesting one is Old age which completely suggests that they are targetting a younger audience.

Here is the storyboard source –  www.agencyfaqs.com

 HSBC

The films opens on a guy fixing his telescope and then looking at the sky through it.	As he takes a break to relieve himself, his friend enters the room. One look at his watch…
…and he targets the opposite building through the telescope. As he sees a girl changing, the VO plays, “log…	…alag, nazariye alag. Isi samajh se prerit hokar hum aapko dete hain behtar sewa. HSBC. The world’s local bank.”